Hallmark Stars Reveal Secrets Behind Their Lucrative Contracts
Hallmark Media has been a cornerstone in the world of feel-good television, especially during the holiday season. However, in recent years, the network has faced a significant shift in its talent roster.
This transformation was sparked by the departure of some of its biggest stars to Great American Media (GAM), a rival network led by former Hallmark CEO Bill Abbott.
This article delves into the intricate details of the contracts that have kept some stars loyal to Hallmark while others have ventured to new pastures, offering a comprehensive look at what these changes mean for the network and its audience.
The Mass Exodus to Great American Media
In 2022, Hallmark Media experienced a notable exodus of talent to Great American Media. This shift was largely influenced by the leadership change at GAM, which is now headed by former Hallmark CEO Bill Abbott.
Two of Hallmark’s most prominent stars, Candace Cameron Bure and Danica McKellar, were among the first to make the move.
Candace Cameron Bure’s Departure
Cameron Bure, often dubbed Hallmark’s *Queen of Christmas*, ended her long-standing contract with the network in April 2022. She cited the expiration of her contract as a pivotal moment that coincided with the launch of Great American Family, a subsidiary of GAM.
According to Cameron Bure, negotiations with Hallmark were ongoing, but ultimately, the terms did not align with her career aspirations, prompting her to explore opportunities with Bill Abbott’s new venture.
Danica McKellar’s New Creative Freedom
Danica McKellar, another Hallmark staple since 2015, was one of the first stars to sign a deal with Great American Media in October 2021. Unlike her tenure at Hallmark, McKellar revealed that she never had an overall deal with the network.
Her new arrangement with GAM offered her more creative involvement in writing and producing, which she found to be *incredibly fulfilling*.
Hallmark’s Strategy to Retain Talent
In response to the talent drain, Hallmark Media has been proactive in securing exclusive contracts with its remaining stars. Lisa Hamilton Daly, Hallmark’s executive vice president, disclosed in May 2022 that the network’s strategy involves signing stars to contracts for two movies per year, often including a Christmas film.
This approach aims to ensure that Hallmark retains access to its top talent throughout the year.
Lacey Chabert and Nikki DeLoach
Lacey Chabert and Nikki DeLoach are among the notable names who have chosen to stay with Hallmark. These stars have become synonymous with the network’s brand of wholesome, heartwarming entertainment.
By securing their commitment, Hallmark aims to maintain its stronghold in the competitive landscape of made-for-TV movies.
Luke Macfarlane’s Evolving Contract
Luke Macfarlane, a Hallmark regular since 2014, shared insights into the evolving nature of his contract. He explained that his deals often required him to commit to five movies, including holiday-themed projects, while restricting him from working with competing networks.
Despite these limitations, Macfarlane noted that Hallmark’s projects are well-paying and come with lucrative residuals, especially for popular films that are frequently aired.
Brooke Shields’ Short-Lived Hallmark Journey
Brooke Shields’ experience with Hallmark offers a different perspective on the network’s contractual agreements. In her January 2025 memoir, *Brooke Shields Is Not Allowed to Get Old: Thoughts on Aging as a Woman*, she revealed that she signed a 16-film deal with Hallmark in 2014.
However, she ended her contract after completing just three films in the *Flower Shop Mysteries* series.
Unfulfilled Promises
Shields disclosed that her decision to leave was driven by unmet expectations. She was initially hired to bring more comedy to Hallmark’s offerings, but as filming progressed, the humor she was promised dissipated.
Feeling that the projects were not aligned with her career goals, Shields chose to exit the contract, surprising many, including herself.
The Future of Hallmark and Its Stars
As Hallmark Media continues to navigate the evolving landscape of television entertainment, the network’s ability to retain and attract top talent will be crucial. The departure of stars like Cameron Bure and McKellar has undoubtedly impacted its lineup, but the commitment of actors like Chabert, DeLoach, and Macfarlane suggests that Hallmark still holds significant appeal.
Adapting to Change
Hallmark’s strategy of securing exclusive contracts and offering lucrative deals with residuals demonstrates its commitment to remaining competitive.
By adapting to the changing preferences of its stars and providing opportunities for creative involvement, the network aims to foster a mutually beneficial relationship with its talent.
Maintaining Audience Loyalty
Ultimately, Hallmark’s success hinges on its ability to deliver the heartwarming, family-friendly content that has endeared it to audiences for years.
Whether through exclusive contracts or new creative ventures, the network’s goal remains the same: to provide viewers with the comforting and uplifting stories they have come to love.
As the entertainment landscape continues to evolve, Hallmark Media’s adaptability and dedication to its stars and audience will play a pivotal role in its ongoing success.
The network’s ability to balance tradition with innovation will determine its place in the hearts of viewers for years to come.
