Lacey Chabert Joins Philosophy for Hallmark-Inspired Skincare Campaign

It’s kind of impossible not to love Lacey Chabert and everything and anything associated with her. The cotton candy–voiced actress is a staple on the scene, warming our hearts from a very young age and consistently delivering good things.

This Valentine’s Day, the beloved Chabert is teaming up with the equally popular philosophy to introduce the “It Was Always You” campaign.

The playful trailer-style ad reminds consumers that the “one they’ve been searching for was there all along”—in the form of philosophy’s purity one-step facial cleanser, America’s number-one hydrating cleanser since 1996.

The video spotlights Chabert’s legacy in the feel-good romance genre (hello, Hallmark!) and follows her character on a failed quest to find love that ultimately ends with her rekindling an old romance.

The twist: It’s not her former flame but her beloved cleanser.

Having starred in more than 40 holiday movies, and with a new Valentine’s Day movie, “An Unexpected Valentine,” debuting on the Hallmark channel on February 1, the Chabert link was “the perfect partner to bring this tongue-in-cheek campaign to life.”

The campaign marks the second time philosophy has reimagined classic movie themes to bring the brand’s messaging to life.

This spot comes on the heels of an October 2024 horror movie–inspired campaign starring Sarah Michelle Gellar that highlighted philosophy’s gentle, non-irritating retinol.

As Chabert told us at the end of last year, her love for simple skin care runs deep. “I’m always trying to teach my daughter to wash her face and to be careful what she puts on her skin,” she said.

“It Was Always You” premieres January 28 across philosophy’s and Chabert’s social media channels. At NewBeauty, we get the most trusted information from the beauty authority delivered right to your inbox.

The Enduring Charm of Lacey Chabert

Lacey Chabert has been a beloved figure in the entertainment industry for decades. Known for her sweet voice and heartwarming roles, she has captured the hearts of audiences worldwide.

From her early days in *Party of Five* to her numerous holiday movies on the Hallmark Channel, Chabert’s career has been nothing short of impressive.

Her latest venture, the “It Was Always You” campaign with philosophy, is yet another testament to her enduring charm and appeal.

A Perfect Partnership

The collaboration between Lacey Chabert and philosophy is a match made in heaven. Philosophy, known for its gentle and effective skincare products, has found the perfect ambassador in Chabert.

Her wholesome image and genuine love for simple skincare make her the ideal spokesperson for the brand’s purity one-step facial cleanser.

The campaign’s playful trailer-style ad cleverly ties in Chabert’s legacy in the feel-good romance genre, making it both entertaining and memorable.

The Campaign: “It Was Always You”

The “It Was Always You” campaign is a creative and engaging way to promote philosophy’s purity one-step facial cleanser.

The ad follows Chabert’s character on a quest to find love, only to realize that the perfect match was right in front of her all along – her beloved cleanser.

This clever twist not only highlights the product’s enduring popularity but also adds a touch of humor and romance, making it a standout campaign.

Spotlighting Philosophy’s Best-Selling Cleanser

Philosophy’s purity one-step facial cleanser has been a favorite among skincare enthusiasts since its launch in 1996.

Known for its gentle, hydrating formula, it effectively cleanses the skin without stripping it of its natural oils.

The “It Was Always You” campaign emphasizes the cleanser’s long-standing reputation as America’s number-one hydrating cleanser, reinforcing its status as a must-have skincare product.

Lacey Chabert: A Hallmark Channel Star

Chabert’s association with the Hallmark Channel has been a significant part of her career. With over 40 holiday movies under her belt, she has become a staple in the feel-good romance genre.

Her latest Valentine’s Day movie, *An Unexpected Valentine*, is set to premiere on February 1, adding to her impressive filmography.

This new movie, combined with her collaboration with philosophy, showcases Chabert’s versatility and ability to connect with audiences in various ways.

A Legacy of Feel-Good Romance

Chabert’s roles in Hallmark movies have made her a beloved figure in the world of feel-good romance.

Her ability to portray genuine and relatable characters has endeared her to fans worldwide.

The “It Was Always You” campaign cleverly taps into this legacy, using Chabert’s charm and appeal to promote philosophy’s cleanser.

By drawing parallels between her on-screen romances and her love for the product, the campaign creates a compelling narrative that resonates with audiences.

Philosophy’s Innovative Marketing

The “It Was Always You” campaign is not the first time philosophy has used creative marketing to promote its products.

In October 2024, the brand launched a horror movie-inspired campaign starring Sarah Michelle Gellar.

This campaign highlighted philosophy’s gentle, non-irritating retinol, using a spooky yet humorous approach to capture attention.

By reimagining classic movie themes, philosophy has found a unique way to connect with consumers and showcase its products in an engaging manner.

Combining Entertainment and Skincare

Philosophy’s innovative marketing strategies demonstrate the power of combining entertainment and skincare.

By leveraging the popularity of beloved actresses like Lacey Chabert and Sarah Michelle Gellar, the brand creates memorable campaigns that resonate with audiences.

These campaigns not only promote the products but also entertain and engage consumers, making them more likely to remember and purchase the products.

Lacey Chabert’s Commitment to Simple Skincare

Chabert’s love for simple skincare is evident in her collaboration with philosophy.

She has always emphasized the importance of taking care of her skin and teaching her daughter to do the same.

In her own words, *I’m always trying to teach my daughter to wash her face and to be careful what she puts on her skin.*

This commitment to simple and effective skincare aligns perfectly with philosophy’s brand values, making Chabert an ideal ambassador for the purity one-step facial cleanser.

A Message of Self-Care

The “It Was Always You” campaign also carries a broader message of self-care and self-love.

By highlighting the importance of using gentle and effective skincare products, the campaign encourages consumers to take care of their skin and prioritize their well-being.

This message resonates with audiences, especially in today’s fast-paced world, where self-care has become more important than ever.

Conclusion

The collaboration between Lacey Chabert and philosophy for the “It Was Always You” campaign is a perfect example of how effective and engaging marketing can be.

By combining Chabert’s charm and appeal with philosophy’s best-selling cleanser, the campaign creates a memorable and entertaining narrative that resonates with audiences.

As Chabert continues to capture our hearts on the Hallmark Channel and beyond, her partnership with philosophy is a testament to her enduring charm and commitment to simple skincare.

Don’t miss the premiere of the “It Was Always You” campaign on January 28 across philosophy’s and Chabert’s social media channels.

Be sure to catch Chabert’s latest Valentine’s Day movie, *An Unexpected Valentine*, on the Hallmark Channel on February 1.

With her genuine love for simple skincare and her ability to connect with audiences, Lacey Chabert continues to be a beloved figure in the entertainment industry and beyond.